GLOW was founded in 2020 by Stefanie Williams, who had a vision to reimagine how women engaged with exercise and nutrition. Spurred on by her own experiences, Stef wanted to create an App whose approach was grounded in positive, sustainable habits and founded on empowerment through education. The name GLOW was borne out of a desire to shift the focus away from what women look like and towards how they feel; inspiring women to see exercise and nutrition as more than just a means to an end.

For Stef, and the whole team at GLOW, our mission is to diversify the faces of fitness. We want every woman to feel included; to see herself reflected in our branding, catered to by our content and supported by our community.

You are more than a body. We are more than an App. Together we GLOW.